Under the Social Influencers

With the rise in the use of Facebook, Twitter, Instagram and Snapchat, social influencers and influencer marketing has emerged as a major channel utilised by brands to advertise their products. Celebrity endorsements are not a new phenomenon,…

Is there a future for data scientists?

Is it a re-branding? Is it a combination of older professions? Termed “The Sexiest Job of the 21st Century” by the Harvard Business Review, just what might lie ahead for data scientists? Data science and data scientist are two terms which…

Technology: The Heart of Digital Healthcare

Why has digital taken so long to come to health? Is healthcare the last frontier for digital to truly make a difference? Technology has transformed every aspect of our daily lives from the way we travel to how we speak to each other, why has…