Marketing_DublinTechSummit

Marketing = Quality over Quantity

Size is crucial for many things in life – but not for marketing. What’s the first thing that comes into your head when you hear marketing? For many, their response is advertising. There’s no denying that advertising and marketing have…
dmtrends_dubtechsummit

Five Digital Marketing Trends For 2017

  Iris Daly Head of Digital at eir Business @eirBusiness   Digital marketing has become a lightning fast world where changes and innovation happen at the speed of light. It's exhilarating and a little overwhelming.…
Till Faida at TechCrunch Disrupt NY 2016 (Credit: TechCrunch via Flickr CC)

Is Adblock Plus trying to help publishers?

With the near doubling of Adblock Plus downloads and users in the past couple of years, content publishers’ advertising revenue is suffering. Is Flattr Plus going to undo some of that damage and aide the publishers? Back in May 2016, German…
Social Media Apps (Credit: Jason Howie via Flickr CC)

Under the Social Influencers

With the rise in the use of Facebook, Twitter, Instagram and Snapchat, social influencers and influencer marketing has emerged as a major channel utilised by brands to advertise their products. Celebrity endorsements are not a new phenomenon,…