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Key Takeaways from B&M: In a World full of Data, Knowledge is Power

We live in the age where we can sit down after a hard day’s work and aimlessly browse Amazon for a product we have no need for, yet we brush over an Instagram post we scrolled past while procrastinating at work, not really noticing it at the…
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Gary Vee – The Talk Everyone’s Talking About

When Dublin Tech Summit CEO Noelle O’Reilly walked out onto the Prism stage at 3pm on Wednesday, February 15th  to introduce “one of the people who inspired me to start this,” DTS attendees’ already fueled excitement was about to…
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Vertical Marketplaces: Is the Elephant in the Room Distracting You from the Future Behemoths?

  by Jean Z. Poh Founder & CEO at Swoonery @Jeanzpoh   Utter the word “marketplace” and it’s hard to ignore the Amazonian elephant in the room. It appears everyone has been avoiding its path and in the meantime,…
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The No. 1 Threat Facing Marketers Today: Too Much Data

by James Parton Director of European Marketing at Twilio @jamesparton   The incredible explosion in software tools available for today’s modern marketer has revolutionised the accountability of the marketing department. Now…

Bruce Daisley: The Challenge of Staying Visible in an Accelerated World

Described as "one of the most talented people in media" by Campaign Magazine, the current European Vice President of Twitter, Bruce Daisley, joined the company after holding various leadership roles at tech giants such as; EMAP (now Bauer Media),…

Marketing = Quality over Quantity

Size is crucial for many things in life – but not for marketing. What’s the first thing that comes into your head when you hear marketing? For many, their response is advertising. There’s no denying that advertising and marketing have…
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Bridging The Gap Between Global Corporations & Startups

The underlying goal both global corporations and startups share is the creation of value for their company, their end consumers, and their specific industry as a whole. However the gap between the two groups of innovators has yet to be closed.…

Five Digital Marketing Trends For 2017

  Iris Daly Head of Digital at eir Business @eirBusiness   Digital marketing has become a lightning fast world where changes and innovation happen at the speed of light. It's exhilarating and a little overwhelming.…
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Gary Vee: The Man Leading The Millennials and Beyond

As a serial investor in some of the world's biggest tech companies such as Snapchat, Facebook, and Uber, Gary Vaynerchuk knows where consumers are going to go before they get there.  Gary Vaynerchuk built his empire on the foundation…

Is Adblock Plus trying to help publishers?

With the near doubling of Adblock Plus downloads and users in the past couple of years, content publishers’ advertising revenue is suffering. Is Flattr Plus going to undo some of that damage and aide the publishers? Back in May 2016, German…

Under the Social Influencers

With the rise in the use of Facebook, Twitter, Instagram and Snapchat, social influencers and influencer marketing has emerged as a major channel utilised by brands to advertise their products. Celebrity endorsements are not a new phenomenon,…