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The Evolving Role of Today’s CIO: More Strategic, Complex and Critical

Today’s CIO role is much more complex and demanding than even a couple of years ago, with CIOs involved in enterprise-wide decisions that go far beyond technology. Just how much has changed? Lenovo commissioned a global study of over 500…
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Neuromarketing: the new CX/UX era

As a result of developments in consumer behavior and neuroscience, a brand new research area has emerged: neuromarketing. After decades of asking customers how they feel about products or services, have we come to the advent of a new CX/UX research…
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Ireland’s first Women in Tech Awards to be powered by Dublin Tech Summit

Recognising and celebrating Ireland’s Female Tech Leaders is an important action in working towards closing the gender gap within technology sectors. The Women in Tech Awards programme, powered by Dublin Tech Summit, is Ireland’s foremost…
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Key Takeaways from B&M: In a World full of Data, Knowledge is Power

We live in the age where we can sit down after a hard day’s work and aimlessly browse Amazon for a product we have no need for, yet we brush over an Instagram post we scrolled past while procrastinating at work, not really noticing it at the…
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Gary Vee – The Talk Everyone’s Talking About

When Dublin Tech Summit CEO Noelle O’Reilly walked out onto the Prism stage at 3pm on Wednesday, February 15th  to introduce “one of the people who inspired me to start this,” DTS attendees’ already fueled excitement was about to…
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Vertical Marketplaces: Is the Elephant in the Room Distracting You from the Future Behemoths?

  by Jean Z. Poh Founder & CEO at Swoonery @Jeanzpoh   Utter the word “marketplace” and it’s hard to ignore the Amazonian elephant in the room. It appears everyone has been avoiding its path and in the meantime,…
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The No. 1 Threat Facing Marketers Today: Too Much Data

by James Parton Director of European Marketing at Twilio @jamesparton   The incredible explosion in software tools available for today’s modern marketer has revolutionised the accountability of the marketing department. Now…

Bruce Daisley: The Challenge of Staying Visible in an Accelerated World

Described as "one of the most talented people in media" by Campaign Magazine, the current European Vice President of Twitter, Bruce Daisley, joined the company after holding various leadership roles at tech giants such as; EMAP (now Bauer Media),…

Marketing = Quality over Quantity

Size is crucial for many things in life – but not for marketing. What’s the first thing that comes into your head when you hear marketing? For many, their response is advertising. There’s no denying that advertising and marketing have…
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Bridging The Gap Between Global Corporations & Startups

The underlying goal both global corporations and startups share is the creation of value for their company, their end consumers, and their specific industry as a whole. However the gap between the two groups of innovators has yet to be closed.…