Posts

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Key Takeaways from B&M: In a World full of Data, Knowledge is Power

We live in the age where we can sit down after a hard day’s work and aimlessly browse Amazon for a product we have no need for, yet we brush over an Instagram post we scrolled past while procrastinating at work, not really noticing it at the…
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Vertical Marketplaces: Is the Elephant in the Room Distracting You from the Future Behemoths?

  by Jean Z. Poh Founder & CEO at Swoonery @Jeanzpoh   Utter the word “marketplace” and it’s hard to ignore the Amazonian elephant in the room. It appears everyone has been avoiding its path and in the meantime,…

Cindy Gallop: Creating Radical & Transformative Change

  "I like to blow shit up. I am the Michael Bay of business." From a career in advertising to a mission in changing the world, Cindy Gallop is a force to be reckoned with. Now Founder and CEO of not one but three organisations, including…
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The No. 1 Threat Facing Marketers Today: Too Much Data

by James Parton Director of European Marketing at Twilio @jamesparton   The incredible explosion in software tools available for today’s modern marketer has revolutionised the accountability of the marketing department. Now…

Marketing = Quality over Quantity

Size is crucial for many things in life – but not for marketing. What’s the first thing that comes into your head when you hear marketing? For many, their response is advertising. There’s no denying that advertising and marketing have…

Five Digital Marketing Trends For 2017

  Iris Daly Head of Digital at eir Business @eirBusiness   Digital marketing has become a lightning fast world where changes and innovation happen at the speed of light. It's exhilarating and a little overwhelming.…

Is Adblock Plus trying to help publishers?

With the near doubling of Adblock Plus downloads and users in the past couple of years, content publishers’ advertising revenue is suffering. Is Flattr Plus going to undo some of that damage and aide the publishers? Back in May 2016, German…

Under the Social Influencers

With the rise in the use of Facebook, Twitter, Instagram and Snapchat, social influencers and influencer marketing has emerged as a major channel utilised by brands to advertise their products. Celebrity endorsements are not a new phenomenon,…