Posts

Cindy Gallop: Creating Radical & Transformative Change

  "I like to blow shit up. I am the Michael Bay of business." From a career in advertising to a mission in changing the world, Cindy Gallop is a force to be reckoned with. Now Founder and CEO of not one but three organisations, including…

Marketing = Quality over Quantity

Size is crucial for many things in life – but not for marketing. What’s the first thing that comes into your head when you hear marketing? For many, their response is advertising. There’s no denying that advertising and marketing have…

Is Adblock Plus trying to help publishers?

With the near doubling of Adblock Plus downloads and users in the past couple of years, content publishers’ advertising revenue is suffering. Is Flattr Plus going to undo some of that damage and aide the publishers? Back in May 2016, German…

Under the Social Influencers

With the rise in the use of Facebook, Twitter, Instagram and Snapchat, social influencers and influencer marketing has emerged as a major channel utilised by brands to advertise their products. Celebrity endorsements are not a new phenomenon,…